Dark Knight Proves Again: Give People A Reason To Go To The Movies And They Will
Date : 22 Jul 2008 Category : Business
Techdirt
While the MPAA still wants you to believe that movie piracy is a huge problem, it's never quite able to explain how the movies that are most likely to be available for free online also happen to be the biggest box office winners. The latest example is with The Dark Knight, the latest Batman installment. It's getting tremendous reviews and had a record opening week, despite the fact that you could download it online. This isn't a surprise. Piracy has never really been a threat to the movie business -- which has always been more about selling the experience than the movie itself. And, things are even better with The Dark Knight because it's actually designed to look amazing on IMAX screens, which is an experience you just can't replicate at home. Somehow, though, we doubt the MPAA will give up its pointless claims about the "threat" of movie downloads.
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