How Many Separate Video Players Do I Really Need?
Date : 22 Jan 2008 Category : Business
Techdirt
Downloading TV shows and movies is clearly becoming a competitive market as Netflix and Apple (as well as many others) start offering video on demand services. But with each new offering, it seems like viewers need a separate and proprietary piece of video playing software which is obviously aimed at enhancing the viewing experience for the audience. The DRM and the crazy number of different time limitations for how long you can watch you downloaded shows are really just bonus features. Imagine the glorious future of watching a la carte videos where every distribution channel has its own player and set of rules for how you can consume the content. Future DVRs will incorporate access control systems that would rival the most complex enterprise content management systems of today. I can't wait to click through dozens of end-user agreements just to watch my favorite time-shifted shows! Progress is great.
While my vision of the future for watching videos in the US will hopefully be averted due to competition with BitTorrent, the EU is facing a tangled web of content regulation right now. Each of the 27 members of the European Union currently has its own right to agree to content distribution deals with video vendors, creating a patchwork of regulatory requirements that will likely hinder the development of pan-European media services. The New York Times notes that this situation will likely benefit the IP lawyers in Europe over the next few years, as service providers and content owners battle over each country's legal requirements. While the European Commission is trying to create a more consumer-friendly set of regulations that every nation in the EU can agree to, it seems somewhat unlikely to happen in a timely fashion. The irony is that many of these video on demand services are aimed at giving consumers a legal alternative to piracy, but the red tape and legal disputes will be likely to point consumers to pirating until the dust has settled.
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While my vision of the future for watching videos in the US will hopefully be averted due to competition with BitTorrent, the EU is facing a tangled web of content regulation right now. Each of the 27 members of the European Union currently has its own right to agree to content distribution deals with video vendors, creating a patchwork of regulatory requirements that will likely hinder the development of pan-European media services. The New York Times notes that this situation will likely benefit the IP lawyers in Europe over the next few years, as service providers and content owners battle over each country's legal requirements. While the European Commission is trying to create a more consumer-friendly set of regulations that every nation in the EU can agree to, it seems somewhat unlikely to happen in a timely fashion. The irony is that many of these video on demand services are aimed at giving consumers a legal alternative to piracy, but the red tape and legal disputes will be likely to point consumers to pirating until the dust has settled.
Permalink | Comments | Email This Story