Packaged-Goods Sites Outpace Web Growth (AdWeek.com)
Date : 14 Jan 2008 Category : Technology
AdWeek.com - SAN FRANCISCO Naysayers used to assert that packaged-goods companies would never have much success attracting people to their Web sites because there isn't much tech sizzle in a bar of soap or box of crackers. New evidence on Web traffic would suggest otherwise. Companies such as Kraft, General Mills and Betty Crocker are attracting new unique users at twice the rate of the Internet as a whole, according to recent data from comScore.